For over 40 years South Coast Surf Shops has been the neighborhood standard for all of your apparel, surf gear and anything that goes with hanging at the beach. With 5 stores and a thriving online business, South Coast is the go-to spot for each of the beach towns in Southern California, but that doesn't mean they don't still have the need to constantly evolve and adapt. President, Heather Shields and COO, Steve Cowan, sit down with us to share their 20+ years in the business and what keeps them relevant and popular in the ever evolving world of retail.
Please checkout their website at: www.SouthCoast.com
If you'd like to see video of our interview, it is posted on our website: www.VicariouslyPodcast.com