Hello Listeners,

Today is very cool episode with the founder of Granite Shares, Will Rhind. One insight I drew from this conversation is the to humanize the process and if you want to start a company, just go for it.

00:57 – What inspired you to be an investor?
1:33 – What did you do before Granite shares?
3:47 – What is your investing philosophy and strategy?
6:37 – How do you define and manage risk?
8:08 – What gap in the ETF market does Granite Shares address?
10:05 – How do you challenge yourself as an investor?
11:29 – How do you plan on reaching the legacy stage at a more efficient structure?
12:54 – How would you describe your brand?
15:20 – How do you go about educating clients and potential clients?
16:22 – “Investing is as exciting as it once was”, can you explain that?
17:57 – You recently launched a gold etf with really low fees, how do you stay competitive?
18:51 – For gold, what is your advice to investors?
20:25 – What were you biggest challenges when you launched your ETF?
22:58 –What is your advice for people who want to pursue ETF?
24:19 – Did you have any mentors along the way?
27:10 – Where else do you draw inspiration for your business such as books?
29:27 – Where do you see the ETF industry heading in the next 5,10 years?
31:07 –How would you explain an ETF to someone new to it?
31:59 – What are your favorite books?

Enjoy and thank you for the listen!