Joe’s first book “Ends”, back in 2017 was focused on why we don’t do endings, and how that links into consumerism. Joe’s second book, “Endineering” is about how to actively design endings, a ‘how-to’ book for improving how products, services and consumer relationships end. 

We talk about off-boarding, life-cycles, the importance of thinking about the end at the very  beginning. We look at the various phases of endings as well as the 8 different types of ending Joe describes in his book.

“Then you recognise that endings exist, you recognise and start observing them in your own product. And then using the systems and tools start thinking about – Okay, how would we start to build an ending – a better ending – for this product.”  

(Listening time: 39 minutes, transcript)

• Full transcript for episode 287
  
• Joe MacLeod:
  
  • LinkedIn https://www.linkedin.com/in/josephmacleod/
    
  • Twitter https://twitter.com/mrmacleod
    
  • Instagram https://www.instagram.com/mrmacleod
    
  • UX Magazine https://uxmag.com/contributors/joe-macleod
    
  • And End https://www.andend.co/
    
  
  
• Joe’s books:
  
  • Ends: Why we overlook endings for humans, products, services and digital. And why we shouldn’t
    
  • Endineering: Designing consumption lifecycles that end as well as they begin
    
  
  
• Customer Experience (Wikipedia)
  
• Onboarding Customers
  
• Offboarding Customers
  
• Crack of doubt by Helen Rose Ebaugh
  
• How to Say Goodbye to Customers Effectively
  
• Ambition Empower and UX Podcast
  
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The post #287 Endineering with Joe MacLeod appeared first on UX Podcast.