Automated marketing. The marketeer's dream. What is it, and how does this impact UX? Aimee Ravacon from Specopssoft shares her experiences after successfully implementing marketing automation into her organisations' digital marketing.

(Listening time: 41 minutes)

https://soundcloud.com/uxpodcast/91-james-per-aimee-get-automated

https://twitter.com/uxpodcast/status/558514974394712064
References

Specopsoft
What is marketing automation?
Most marketing automation is really experience design