Conversion Jam 3 was held recently here in Stockholm. Conversion Jam is a conference for online marketing/ecommerce managers, optimizers and analysts. About 350 people gathered together to spend a day listening to international speakers and a number of interesting cases. We managed to interview four of the speakers – Craig Sullivan, Ton Wesseling, Brian Massey and Nathalie Nahai.

In addition to the conference, UX Podcast also took part in a “pre-jam” meetup the night before with around 40 guests, 3 presentations and a “conversion clinic. The introduction to this show was recorded live at the Pre-jam. You can watch the full stream of that evening here featuring Brian Massey, Ton Wesseling and Bart Schutz (and a guest appearance by Craig Sullivan).

This show is filled with optimisation advice, tips and stories that are useful for anyone working with digital media. We cover amongst other things – analytics, content strategy, experimentation, culture and behavioural psychology.

(Listening time 65 minutes)

Episode #56 James & Per at Conversion Jam 3 – Speaker interviews & roundup http://t.co/h2mobWdfja #cjam3 #cro #ux

— UX Podcast (@uxpodcast) September 20, 2013

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• Video of the Pre-jam meetup at Valtech
  
• Craig Sullivan interview
  
• Episode 26 – James and Per make Jam (Interview with Craig Sullivan from Conversion Jam 2)
  
• Episode 11 – James and Per optimise and die (Interview with Craig Sullivan from May 2012)
  
• Ton Wesserling interview
  
• Brian Massey interview
  
• Your Customer Creation Equation by Brain Massey
  
• Nathalie Nahai interview
  
• The Webs of Influence by Nathalie Nahai
  
• The Cost of Culture (James’s blog post)
  
• UX Podcast coverage from Conversion Jam 2
  

The 5 international speakers at Conversion Jam 3. André, Brian, Nathalie, Ton and Craig.

Thanks to all our guests and to Conversionista and Valtech for help make this episode come together.

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