This is part two of our series on how to market and sell your services to clients of another culture. Listen in to hear the next steps in the strategy and how phenomenally well it worked for my client! In this set of coaching calls, we also dig into her approach to working with engineers, who often SEEM like they’re from another culture. Don’t get me wrong! I love the analytically minded. But the point is, it’s important to know how to speak to and connect with all types of prospects. One size doesn’t fit all!

• Introduction [0:00]
  
• Sales presentation tips for when you’re selling to clients of another culture [2:37]
  
• How to make the most out of your Q&A [6:46]
  
• Don’t let your business get lost in translation—learn from my client’s experience! [14:45]
  
• Going global? How to ensure your team is always learning throughout this process! [19:02]
  
• Review & wrap-up [22:56]
  

This coaching call has been recorded with permission. Please be aware that this is not a studio recording, and the sound quality may vary.

Missed the beginning? Catch up by listening to the first segment now!
Selling to Other Cultures | Part 1

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