Andrew Craig is today’s guest, someone whose career in the sports business dates back to the mid-1980s, when he was one of the first recruits to ISL, the hugely influential sports marketing agency that played a central role in the commercial programmes around both FIFA and the IOC. Andrew was in charge during the formative years of the Olympic TOP programme before leaving to run CART, the American single seater motor racing series, taking it public in 1998. Since then, Craig has operated as much sought after consultant to Olympic bids and global motorsport properties.

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