Today we’re talking to Nick Bitel, one of the most influential people in British sport as chair of Sport England, board member of UK Sport and chief executive of the London Marathon.

The timing of this podcast coincides with the launch of Sport England’s new ten year strategy, called Uniting The Movement.

The conversation covers a bit of ground, from the image and reality of sports governing bodies, their relationship with innovation and change, and the lessons learnt from the Covid pandemic which has hit grassroots sport and activity so hard.

So given all that, it’s appropriate that this podcast is sponsored by our mates at Joymo.

Joymo is a livestreaming platform made for grassroots sports, allowing clubs to engage with fans from around the world and generate income with pay-per-view ticket sales. You can start livestreaming in an easy and cost effective way using the Joymo App. All the equipment your club needs is a smartphone or tablet and a tripod and you are ready to go. Sign up today by visiting Joymo.tv!

As ever, if you like the podcasts, you’d really like the weekly Unofficial Partner newsletter, which covers the sports business themes we talk about in more depth. You can sign up to that via UnofficialPartner.com where you can also delve in to the back catalogue of conversations with people from every corner of sport.