This is Unofficial Partner’s news analysis series, where we look in depth at one recent story impacting the sports business.

Today we look at the role of The FA following the publication of its Strategic Plan covering the next four years to 2024.

If you work in sport, it’s worth ten minutes of your time to read.

The FA is the governing body for football in England, with a remit that goes from the England teams, World Cups and Euros, St George’s Park and Wembley Stadium to the grass roots, coaching, youth football and safeguarding.

We invited two people to come on and dissect the strategy document. First of all, Alex Horne who held a number of leadership roles within The FA including CEO, COO and General Secretary. And then following Alex, we have Matt Rogan, one of the co-founders of Two Circles, the agency that works with many governing bodies both in the UK and around the world.