Unofficial Partner Podcast
E128: The FT and sport - Murad Ahmed
December 15, 2020
The Financial Times has always had an on-off relationship with the sport sector over the years, with some very good journalists covering the beat in a brief that also included other sectors such as Leisure, Hotels and Gambling.
That’s changed and under the leadership of Murad Ahmed, the paper is treating sport as a standalone asset class, with a dedicated transatlantic team and a set of sport specific products from newsletters to events, in addition to greater coverage in the paper and online.
So today’s conversation is about the relationship between sport and the finance sector, the impact of private equity’s interest in teams and leagues, and we ask, what defines a FT sport story?
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