Since the mid 2000s however, Vicente main role has been to foster a culture of innovation within some of the most famous sport’s organisations in the world, from Real Madrid and Manchester City to Fifa and now, as Group CEO of Eleven Sport, the broadcast platform which forms part of Aser Ventures, the investment vehicle of Andrea Radrizzani, the owner of Leeds United. 

With a CV like that, it’s perhaps inevitable that a conversation with Luis Vicente covers a great deal of ground, from the nature of innovation, the role of private equity and the business of model of football super agent Jorge Mendes. 

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