One of the most important and pivotal areas of focus for the company is the the group of Microsoft Strategic Partners with Licensing Solution Competencies.
I've been interviewing partner leaders on how the business is evolving since the formation of the OCP or One Commercial Partner organization and this week's discussion led me to Scott Buth, whose team focuses on supporting some of the largest strategic partners at Microsoft.
During Scott’s nearly 10 years at Microsoft, and 14 years in the Channel, he has held a variety of roles from sales and product management to partner account management across software and hardware.

Now as Director of Partner Development in Microsoft's One Commercial Partner organization, he is responsible for the solution and practice development within Microsoft’s US Licensing Solution Provider (LSP) Partners aligned to Microsoft’s four solution areas – Modern Workplace, Apps & Infrastructure, Data & AI, and Business Applications. .

In our interview you will learn about Scott's role and the mission of his team, what strategic levers he applies to help these partners evolve their practices and where he sees the growth for Microsoft's largest strategic partners.

In addition, you will learn:

How his organization works across OCP - leveraging resources from Build With, Go-to-Market and Sell With organizations to help partners better align on business planning, strategy and market expansion.
The infusion of PTS or Partner Technology Strategists and "the swarm" of CSA - Cloud Solution Architects available to partners.
Challenges partners face during the transformation.
How partners are developing new revenue models.
How he sees the business evolving with CSP - Cloud Solution Provider program.
Qualities he believes important to great partnerships: commitment, transparency and accountability.
The importance of having a growth mindset and listening.
His personal and professional journey and business philosophy.

You can listen to the podcast and read the transcript of this episode below.

As with each of my interview and articles, I appreciate your feedback. You can reach me on Linked In or on email at vincem@cloudwavepartners.net. You can also review this podcast by going to iTunes and searching “Ultimate Guide to Partnering” and clicking on the album art and hitting the ratings link. This helps others find the podcast.

Thank you for following and listening.

I hope you enjoy this episode!

Vince Menzione

Transcript

Vince Menzione:             Welcome to the 30th episode of the Ultimate Guide to Partnering. In this episode, I walk the hallways once again at Microsoft to interview partner leaders during this season of change and transformation. In this episode, we'll peel back on the organization that manages some of Microsoft's most strategic and largest partners. My guest today is Scott Buth, director of partner development in the One Commercial Partner Team. We'll learn about Scott's role and mission, how his team engages with these partners, strategic levers he's applying to help these partners grow, and where he sees the growth.

As with each of my episodes, I appreciate your feedback. With the latest version of iOS, it's easier now than ever to rate and review this episode. You can also email me at VinceM@cloudwavepartners.net. Thank you for listening and thank you for supporting the Ultimate Guide to Partnering.

Scott, welcome to the podcast. I'm really excited to have you on today to share with our listeners your role leading what we refer to as the "strategic partners with license solution provider authorization" at Microsoft, and how you go to market,