This week Matt is joined by Bjarke Ingels, Roni Bahar, and Nick Chim from Nabr, a real estate development company specializing in sustainable, customizable apartments. Nabr’s mission is to address the housing crisis with a unique approach: a business platform that creates, at scale, well designed, attainably-priced apartment units on a homeownership model.

Its founding team comes well-qualified for the task. Bjarke is one of the world’s leading architects and the founder of BIG, the Bjarke Ingels Group architectural firm; Roni came to Nabr via his role as WeWork’s Director of Development; and Nick boasts a background with Sidewalk Labs and Google.

The trio reveals that the secret to Nabr’s business model and designs is that they are inspired by consumer productization. Too many developers build cookie-cutter housing that is not consumer-friendly in terms of technology, delivery, and design. Nabr is breaking the mold by pulling inspiration from consumer companies like Lego, Tesla, and Apple. 

Matt highlights a throughline between his conversation with Bjarke, Roni, and Nick and the Terra Search merger with ZRG Partners, as both are intent on building businesses of scale with a bespoke consulting model.