Giles Young (Where's this from) delivers his talk ‘What next for open data and your supermarket shop'. Giles outlines a map to reconnect the consumer with the food chain, offering a new level of transparency around where our food comes from and empowering consumers to make better decisions.

The open data and food research afternoon was part of the "Show me the future of" series that focuses on the potential impact of open data on different established industries. #odifutures

Consumers are demanding to know more and more about the food they eat and where it comes from. Open data is answering some of these demands by allowing people and companies to track supply chains, make better agricultural decisions and healthier food choices.