This week we’re talking with Alessandro Casucio of CONVZ Analytics, on the evolution of the region’s now booming e-commerce sector.

Alessandro Casuccio arrived in the UAE eight years ago, shortly before e-commerce was to witness a massive surge in growth. At that time the e-commerce ecosystem in MENA was working hard to solve challenges in logistics, supply-chain management and online payment infrastructure.

After working with Noon, Namshi, Careem and others Casuccio had the market insight required to begin his own company. His focus was on data; specifically the data that would help clients better understand things like customer acquisition, customer conversion, retention, or data-synergies and insights across divisions.