100th Episode! He Built a Billion-Dollar Brand by Doing THIS O…

This is insane. I don't know what's... It's actually still recording, so they might be able to edit it. Yeah, okay, good. All right, we'll edit it out. Anyways, I asked him then, you know, how he was ranked on Google, and the fact was he wasn't, right? So the easiest way to do that is just doing some videos, right? Just putting information out there. And I think that that's what people don't understand is today, if you're going to find a chiropractor in your area,

Dr. Brian Capra (03:38.635)

Is this common?

Dr. Allen Miner (03:38.796)

It's actually still recording, so they might be able to edit it.

Dr Pompa (04:05.799)

You know, you're going to Google it. You're not going to go to the Yellow Pages, right? And back in the day, I built my practice by doing two lectures a month on topics that my patients wanted to hear about. Then they would bring their friends to these topics. And what would happen then is that

know, people feel comfortable coming into a community of learning and they become a patient. The moment they have, you know, anything that they think you can help, they're showing up and they're referring their friends to it. So that was back then. Now today, you can do the same thing, become that knowledge base in your community by doing videos. And that puts you on the map, right? People are going to look at you as the expert because you're out there, they see your face.

And when they Google you, you start the rank the more videos you do. It's not hard, and yet most people don't do it because they're afraid or they think it's very difficult and complicated to do it. Simple as that.

Dr. Allen Miner (05:07.947)

Dan, I have a question for you. The Echo is back, but we'll roll with it.

Dr Pompa (05:14.567)

Sounds all right. All right, good. Dan, of all the people I think in UAC, you probably do the best job of staying in your wheelhouse. My perception is you spend your days.

Dr. Allen Miner (05:15.628)

All right, good. Dan, of all the people I think in UAC, you probably do the best job of staying in your wheelhouse. My perception is you spend your days.

acting and serving in your God-given, real-house strength of blessing. I think you brilliantly brought in your family to take care of the marketing, the team, sales. I know you to study, lay down content, educate, get the word out. Better than I think anybody in UAC. And I think that correlates with your success.

Dr Pompa (05:31.127)

Acting and serving in your God-given real-house strength a blessing I Think you've brilliantly brought in your family to take care of the marketing. Mm-hmm the team sales I know you to study lay down content educate Get the word out Better than I think anybody in UAC and I think that correlates with your success

Dr. Allen Miner (05:58.709)

Can you speak a little bit about that? You inevitably didn't get to spend your days doing exactly what you do every day. There were times you were wearing other hats. Speak, how does a small practice owner who's got this gift, they gotta do all the other things, how'd you slowly over the decades move to where, and I think this correlates to the success of your company, to where you get to operate in your zone of genius day in, day out?

Dr Pompa (05:58.855)

Can you speak a little bit about that? You never really didn't get to spend your days doing exactly what you do every day. There were times you were wearing other hats. Speak, how does a small practice owner who's got this gift, they got to all the other things, how'd you slowly over the decades move to where, and I think this correlates to the success of your company, to where you get to operate in your zone of genius day in, out?

Yeah, there's a lot to the answer to that, right? That it's not so simple, right? First of all, there was a calling on my life, whole story there. You know, when I was sick, Mary Lee literally on her knees crying out for an answer for me, for her family, which she probably did many, many times. This particular time, God spoke to her heart that not only was he going to get me well, but I'm going to take a message to the world. And when she would tell me that, I definitely didn't want to hear that. However,

That is what God did. So I was called to it. I didn't choose it. That said, I wasn't entering that, right? I was in a place where, to your point, I was doing a lot of things outside that identity of a guy who's called to a mission to take a message to the world. Stepping into that, I literally took my own mastermind seminar on identity and, you know,

was like an eye-opening experience of that calling again. You know, to your point, look, you know, I was a, I'm dyslexic. I couldn't read to the seventh grade. I always say every bad behavior, every insecurity I have as an adult came out of that. You think you're dumb, but it is also the superpower that I have to step in to that very purpose of educating people, right? And teaching and teaching with passion and also a mind that

Even though I'm a slow reader, I remember everything I read and able to categorize those things, right? So I was able to develop certain protocols for such a time as this. And everything that I teach today came out of what I put together, discovered to get myself well, and now thousands of others. So, Alan, honestly, it's understanding what you're called to. It's understanding your identity and stepping into that. And then there's a business component to that because fact is, is you start to

Dr Pompa (08:23.213)

serve in too many places. So even though that calling was on my life, I was still doing too many things. I was still doing things over here, over here. was adjusting, I was this, I was that. And God had to take me through this process of narrowing it down to that one thing. And that's what you're describing. That one message that I've been saying for how many years. The closer I got to just delivering that message, whether it be video, whether it be seminars, whether it be webinars, the more that we went up.

as a team, the more I let go of, the better and the higher it was able to rise. So that is the answer to the question. I don't even know if I answered it, but that's the truth. the problem is, is it's letting go of things that you're good at and only doing things you're great at. I, that's, there was many things as we scaled up as a business that I had to do.

Dr. Brian Capra (08:56.451)

Hmm.

Dr. Brian Capra (09:03.775)

Hahaha

Dr Pompa (09:16.85)

Right, so I'm not telling people just to let go of everything because there's certain things right now you have to do, however you have to work towards hiring people in those positions of things that you're good at and maybe not so good at and only strive to doing just what you're great at. And that's typically the thing that doesn't even seem like work to you. That's typically the thing that you love the most. Me getting on a stage, me doing a webinar, me doing video, it doesn't even seem like work. It's so effortless for me.

Right, so what is that thing? So I hope that answers that.

Dr. Brian Capra (09:51.475)

I remember Danny's talking to you about this thing. you talk, we were both talking about as our businesses have grown into a friend, in our accountability group. I hope I'm not echoing too now, having the discipline to meticulously start to delegate away things that are not the thing.

Dr Pompa (10:08.401)

Having the discipline to meticulously start to delegate away things that are not the thing. And especially when it's something you enjoy doing. Most importantly, when it's something you're really good at doing and you can do better than anybody else. And keeping that discipline and taking it off your plate, even though you can do it and do it really well.

Dr. Brian Capra (10:19.105)

and especially when it's something you enjoy doing. Most importantly, when it's something you're really good at doing and you can do better than anybody else and keeping that discipline of taking it off your plate, even though you can do it and do it really well.

Dr Pompa (10:38.055)

If it's not. Yeah. Which I think it sounds easier than it is, right? I mean, you know, yeah. I'm Brian. mean, I've watched you evolve into that with that. Right. And Alan, you too. know, I mean, isn't this the point of the UAC though? Because in a 15 minute, 30 minute hour interview, there's no way.

Dr. Brian Capra (10:38.06)

if it's not a thing.

Dr. Brian Capra (10:44.929)

Right, it is super hard.

Dr Pompa (11:05.704)

you know, we can do anything but raise the realization of, yeah, that's what I have to do. When you come and you spend time with Alan's, Brian's, myself and others, Fran's, and you start to get the answer because you see other people do it. And all of a sudden it becomes feasible and you just become who you hang around. So I know that.

I know that sounds like overly simple for something very hard as we just described, but that truly is the answer. Right? I mean, that's why we do this. That's why we spend time together. You become who you hang around and you'll evolve into it because for you to do that, there's certain fears that you have. There's certain habits that you have to break. And oftentimes the only way you're going to get through that is realizing that if Brian can do it, I can do it.

and saying, okay, so what do have to do it? It's the answer.

Dr. Brian Capra (12:00.877)

Sometimes I've asked myself, you know, doing things like, Alan wouldn't do that. I found myself saying, no, what would Alan do? Or what would Stephen do? Or what would, there's what, 100 people. So you get the opportunity just to hang around people. No, they wouldn't do that. What would they do? And sometimes it's not clear, but you know they wouldn't do that. And but, and you get the opportunity next time you see them, hey, what would you have done in this situation? I know you wouldn't do what I thought I should do.

Dr Pompa (12:11.207)

There's 100 people. So you get the opportunity just to hang around people now. They wouldn't do that. What would they do? Sometimes it's not clear, but you know they wouldn't do that. And but and you get the opportunity next time to see them. Hey, what would you have done in this situation? I know you wouldn't do what I I Quite short column up whatever. You're right, you gotta be in the room.

Dr. Brian Capra (12:30.925)

quite short, call them up, whatever. You're right. You gotta be in the room.

Dr Pompa (12:37.465)

Yeah, yeah, I mean, that's the key to most growth, by the way, is being in the right room. You know, I'm part of the UAC group. I'm also part of GeoPolish's 100K group, which is you pay 100K just to be in that group. And I can tell you that I have grown as a business person, a person in every possible way, a communicator, just by being in that room. And you would say to me,

Dr. Allen Miner (12:42.855)

Dr Pompa (13:06.534)

What is it? What did you learn? You know, I probably couldn't point to one thing that I learned. I I learned things, don't get me wrong. But why did it make me grow, you know, as a business owner, a person? It's just because of the people in that room. You know, there's a guy in that room, Tommy Mello. He has the number one garage door business in the world. If you met Tommy, you would immediately be like,

Dr. Allen Miner (13:19.947)

Okay.

Dr Pompa (13:34.705)

He's just some dude. mean, his business is worth over a billion dollars, just to give you a clue. And he's exited. Well, he didn't exit. He took on money at just under a billion, and he's about to take on money over two billion.

And it's like you just meet Tommy and be like, he's just an average dude. It's like, but I can't tell you, every time Tommy talks, I always have to pick my pen up because I'm just like, my God, you know, meaning his thinking because of where he's gotten his business is just a totally different place than mine. Like, I mean, where am I going to get that?

Dr. Allen Miner (13:53.894)

you

Dr Pompa (14:11.119)

I mean, you know, that's why we go to the UAC. That's why we put ourselves in these rooms. And, you know, you want to scale your business, well, put yourself around people who are doing it. And then all of a sudden you just start to think differently. You know, so it is the answer. Because again, I'm thinking right now, how possibly could we get people over their fear of doing, even doing video? You know, it's like, you want to grow your practice more, just do...

You know, I do 10 Instagram videos a week. It was 14. That's two or three a day. And again, I do them all once a week and maybe even for three, four hours. And I do them all. But coming into it, my team already has the ideas. I have some ideas and we just shoot with an iPhone. That's it. And then you hire someone to edit them and put them up. I don't do any of it. You know, if you just did that.

What would happen to your business? Okay, well, how do you get there mentally to do that? You just go, Poma just said that. It's like, well, I can do that. It's like, you know, because I've done that. How would I know to do that? I wouldn't know to do that because, I saw someone else do that and said, I can do that. Right? And you might suck at first. No, you will suck, but who cares? It's not the point. The person who's going to win is the person who actually does it. Right? That's the person who's going to win. Simple.

Dr. Brian Capra (15:26.551)

Yeah, and there's people that are gonna watch it and they're not gonna say you suck you're gonna suck in your own mind But they're gonna say this guy's doing at least he's trying or whatever They'll learn something be like that's valuable and today then I mean it's even easier because you got chat GPT You can just say hey, what are some educational video? topics that are out there about Provided by chiropractors or health experts or whatever thing people

Dr Pompa (15:30.843)

gonna suck on your own yeah exactly but they're gonna say this guy's doing yeah at least he's trying or whatever he's they'll learn something like that's valuable

And today, Dan, I mean, it's even easier because you got chat GPT. You can just say, hey, what are some educational video topics that are out there about provided by chiropractors or health experts or whatever thing people topics people are looking for information about, but they don't think of write it for you. And the script and the bullet points and I mean, it really couldn't be any easier than it is. You know, Brian.

Dr. Brian Capra (15:55.149)

topics people are looking for information about, then I'm thinking write it for you. And the script and the bullet points and I mean it really couldn't be any easier than it is.

Dr Pompa (16:06.093)

If asked the question like, you know, why won't people do it? It's fear in some aspect. But you know what the one of the number one fears is? Yeah, you know, I'll suck, right? Okay, irrelevant because you'll get better and it doesn't matter that you suck. But is that I'm not, I don't want to look dumb. Okay, that's normal human. Like we all feel that, right? It's like, you know, people fear public speaking because they don't want to look dumb. They don't want to feel embarrassed, right? That's human, okay? But here's the funny thing. The kiss of death on the videos is not looking dumb.

it's looking, trying to look too smart. So the point is, is that if you try to speak dumb it down, when I looked at my original videos, I was speaking way too smart. I was way over educating and I wasn't connecting. I went on a cruise, I call it my 11th floor experience. I had to go on a cruise because I was speaking on the cruise, okay? And it was a Royal Caribbean cruise.

Dr. Brian Capra (16:38.701)

care.

Dr Pompa (17:01.827)

The reason why the 11th floor is because I'd go to the gym every day and I'd walk through what was like It was like walking through Walmart except they didn't have clothes on they were in the hot tubs. They were drunk They were eating fried food was disgusting Okay, and I would go through there and I would just like look at them and I would be like, my god That's like they were drinking they were all in these hot tubs and pools and they're

Dr. Brian Capra (17:17.731)

Bye.

Dr Pompa (17:25.585)

But one thing I noticed is they were very happy. so there I am going to the gym and these people are enjoying life and I'm like, maybe they got it, I don't, right? Anyways, believe me, but here's what I, I had this desire, this is a true story. I had this great desire to understand them better. So I found myself in conversations, not in the hot tubs, I'm not doing that, right? But like later, out in conversations with them and I realized this.

I am missing communicating with the average American, my message, everything. I'm missing it. They didn't even know the words I were using, they didn't even know. So I literally spent the rest of that cruise in turmoil trying to figure out like, okay, what am I gonna do? Well, let me just fast forward. It transformed the way I communicate on social media. And then everything grew after that. just, clicked.

And so the point I'm making is don't overthink it. Take your knowledge base. It's not that you don't know enough, you know too much. Bring it way down and give people the simplest things that you think are absolutely absurd and then communicate that and you're probably going to hit it right. I'm serious. I am not exaggerating one bit. Yeah. It's, it's something that happens with success. get isolated. Yeah, no. I'm private planes. start staying in nicer hotels. get.

Dr. Allen Miner (18:22.424)

You know?

Dr. Allen Miner (18:43.106)

Yeah, it's something that happens with success, you get isolated. You start flying on private planes, you start staying in nicer hotels, you get pulled away from the masters that we're typically serving.

Dr Pompa (18:51.846)

pulled away from the masses that we're typically serving. I stepped out. Honestly, I said to Marilee, my wife, I said, I might you think I should go work in McDonald's for two months? And she's laughing. I'm like, no, I'm stead serious. I said, because I am missing it. You know, if I'm called to take a message to the world, I better understand better how they think. I'm telling you, we even anybody in practice, dentist,

Dr. Brian Capra (19:04.503)

Yeah

Dr Pompa (19:20.709)

chiropractor, whatever it is, get, Alan, we get isolated. I'm telling you, we start speaking a language that people don't understand. We don't even know we're speaking it. That's true. So we have to step outside of that language and you have to try to communicate very differently. And if you sit around and do less talking around a table, like especially people you don't know, and you know, you let them talk, you can really glean a lot.

Dr. Allen Miner (19:30.295)

Yeah, absolutely.