It just sounds like a probability nightmare!
Look, I completely support the heart and intent of the campaign. I used to be on Tinder, I’m currently in an interracial relationship* and I loooove using emoji^. BUT I just don’t understand how Unicode can make it easy for us to trawl through 10 000+ more possibilities – it’s hard enough as it is!
Anyhow, I couldn’t resist bleating about this because I’m all for making the writing process easier…even when it’s for online dating. In this episode I also share my love for Snapchat’s Bitmoji as I find it easier to customise my 2D self that way.
*Bae wasn’t found on Tinder, but out and about in the real world. (Miracle!)
^ The post image was the last message sent to Bae using Bitmoji + emoji, before I read about Tinder’s campaign.
Here’s Tinder’s official campaign video – let me know what you think!

Screenshots from my phone
Screenshot of the different shades of emoji
I simply select an emoji, press hard on it and it lets me choose the shade of my hands.

Screenshot of current family emoji options
There’s no option to press down and get different shades of people and this is what Tinder is campaigning for. I’m not sure how this can be executed in a user-friendly way as the combinations of relationships and family make-ups are infinite. Unless they make the Emoji app customisable?

Just for fun: screenshot of the last emoji icons I’ve used #dontask