Two-Brain’s Top 10 leaderboard for client headcount in May ran from 341 to 941 clients at single-location gyms.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Robin Sowden-Taylor, owner of the large gym Ion Strength and Condition

It doesn’t matter how good your sales are if you’re losing clients due to poor coaching. People just won't stay and pay if your product—coaching—is lacking.As a gym owner, you sell results. Results help clients become healthier, and they increase retentio

If you doubled your average revenue per member, how many clients would you need to pay yourself $100,000 per year?In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Kieran O’Dwyer, Two-Brain Business mentor and owner of two gyms

How can you acquire and keep more gym clients?Our top fitness entrepreneurs share their secrets.This month’s Two-Brain leaderboard features coaching gyms with outstanding member counts—ranging from 341 to a whopping 941.In this episode of “Run a Profitabl

What are the rewards if you create an outstanding client journey at your gym? Better retention, greater lifetime value, lower marketing costs, higher profit and vastly improved results for clients.On today’s episode of “Run a Profitable Gym,” host Mike Wa

The longer members stay at your gym, the better your chances of changing their lives. So how do you get clients to stick around?In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper discuss key tactics for improving

Picture this: You’re in a sales consultation at your gym. You’ve communicated how your service will help the prospect meet their goals, and they’ve affirmed their interest. You’re so close to getting the sale, and then they hit you with “I need to think a

Do you ever wish you had a script that would tell you what to say to members and prospective clients?Today on “Run a Profitable Gym,” host Mike Warkentin and Two-Brain founder Chris Cooper discuss several common scenarios gym owners face, and Coop tells y

If you multiplied your client count by an average revenue per member (ARM) of $500, what would the number be? What would that number do for your gym and your family?Today on “Run a Profitable Gym,” host Mike Warkentin talks with a fitness entrepreneur wh

Many gyms are “racing to the bottom” with lower and lower prices that destroy their value. This happens because of commoditization: When clients can’t differentiate between options, they choose the cheapest one, so many gym owners feel pressure to compete