Wearing my Phillip Lim for Target French Terry Sweatshirt, Boom Print – Photo by Alexandra

Last Sunday I witnessed another launch of a Target/Designer collaboration, as I had done before. First, two years ago with Missoni, followed by Jason Wu, Prabal Gurung and now … Phillip Lim. And I am asking myself, why? Why did I participate in the crazy, the lines, the waiting, the anticipation and often, the disappointment? Here is what I think …