Is Google Plus really a wasteland? Adam Vincenzini of Kamber, a specialist content marketing and social media consultancy gives us lots of really good reasons for using Google Plus and some words of wisdom on how to shape our businesses using the avenues

"If your marketing isn't mobile, its not going anywhere." Tom Ollerton, Marketing Director at We Are Social talks to us about how things go wrong when the brand focuses just on their message and equally when they focus just on entertaining their audience.

Do you post links to your web site or blog and wonder why no-body clicks them? John Lee, Brand and Social Marketing Manager at Webtrends. Winner of the “Best Branding Campaign” and “Event of the Year” awards, joins us from Portland Oregon with so

In a world deluged with content how do you get noticed? Doug Kessler, the Co-Founder and Creative Director of Velocity Partners talks to us about creating content that is intelligent, entertaining and useful and always worth consuming. Doug gives us som

Three excellent reasons why CEOs and business owners need to bring the personal touch to social media. President and founder of The Myndset Company, Minter Dial is a professional speaker, coach and consultant on Branding and Digital Marketing. The Mynd

True fans become advocates, interact, disseminate and create content. Richard Jones, CEO of Engage Sciences talks to us about the difference between fans, engaged fans and celebrity fans. He has discovered that the top 4.7% of fans are the ones who canÂ

Is sharing pictures of food on-line acceptable? Karen Fewell of Digital Blonde Ltd and Nathalie Nahai The Web Psychologist  got together to investigate why so many of us share pictures of our food on social networks. The results of their survey are sur

Now its easier to add a competition to a Facebook Page but is there any value in offering a prize in exchange for 'likes'? Beth Carroll, Head of Social Media at Threepipe Ltd, talks us through the pros and cons of running Facebook competitions. It may se

With 430,000 subscriptions and 2.3 million views a month, Sorted Food is one of the most successful YouTube businesses We talked to Jamie Spafford, one of the founders of Sorted Food about how six students started swapping recipes on YouTube and three yea

Integrating social media into a robust strategy for long term growth is a challenge that all businesses face. Jeremy Waite, head of Social Strategy at  Adobe  EMEA, has devised a simple process that describes the "Like Cycle" of a customer that helps