What trends can we expect in Social Media? Michelle Goodall joins us again to talk us through the trends she things are likely to have the biggest impact.  These include: 1. Increased investment in instream ads 2. Increased investment in analytics 3.

Three Social Media Predictions from James Whatley of Ogilvy James Whatley leads social strategy for Ogilvy & Mather Advertising London, as well as Ogilvy's integrated agency, Soho Square. Heading social business, creative, and strategy across both agen

21st Century Business models are about more than profit Will McInnes now of Brandwatch and Tom Nixon of Nixon McInnes talk to us about how the openness and transparency of social media translates into a very different way of doing business. Profit is impo

Where does PR fit in the Social Media World? Michelle Goodall, Online PR and Social Media Consultant and Trainer, was involved in helping the Chartered Institute of Public Relations tp produce The Social Media Best Practice Guide.  Michelle has many pu

Don't stop your employees from using social networks, encourage them! This is the view of Maz Nadjm Founder of SoMazi a Social Media consultancy with over 9 years of successful delivery. Previously Head of Social Media at Ogilvy Group UK, a columnist at

Brands and Bloggers: A Match Made in Heaven? Krista Madden has been publishing on-line for 14 years. She started Hand Picked Media to match bloggers to brands and get the best deals for both. When a 22year old posts pictures of outfits she's wearing on I

Are promoted tweets taking over from social content in lead generation? John Lee, Brand and Social Marketing Manager at Webtrends, a B2B agency, talks us through a case study using Twitter's new Lead Generation Cards. In the case study, Webtrends took

There is more to becoming a thought leader than giving yourself the title. Anna Lawlor of Social i Media has written for The Financial Times, The Sunday Times, The Guardian, The Observer, The Independent on Sunday and The Economist Intelligence Unit, as

Twitter and a hashtag produces a new beer Aberdeenshire-based BrewDog started as two men and dog brewing beer in a shed. Now a multi-million pound company, the brand uses social networks in creative ways to get fans involved in making new beers and in cro

How do you know which personality types react best with your social media content? Stephen Haggard of www.cambridgepersonality.com, soon to be relaunched at www.personalityhq.com , talks to us about how to discover which personality types are most likel