In this episode we talk about direct marketing and some rules that should not be broken. Over at his website, direct marketing master Denny Hatch has pulled together what he considers the 9 Inviolable Rules of the trade. Even though most of these...

What do people see when they search for your business on Google – and what can you do if it’s not what you want? I talked to Jeremy Gin, CEO of SiteJabber, a leading community of 700,000+ online business reviewers, about how small...

How do you blend the personal and professional for people within your business, create a great culture and a business structure that works? Jonathan Raymond, formerly CEO at Emyth, and now founder of Refound talks about how they help businesses...

Ever wondered how journalists choose the people they do to interview? Are you ever left thinking why is it that company on TV again and not mine? Getting your business noticed can be really tough, especially when it comes to mainstream media. Pete...

Startup founders are so often focussed on their product that they expect customers just to gravitate toward it once it is released. However wonderful your new idea, this is rarely the case. Even if you do find some early adopters establishing any...

Launching your website is just the start of your online business. Nothing is going to happen unless you drive traffic to it. Ideally, you will have this covered in your marketing plan. If not, and you are looking for some inspiration listen in to...

Email marketing is possibly one of the best ways to engage your target audience and build a sustainable business online. When it comes to doing email marketing effectively there are no shortcuts. Before you can email anyone you need to have a list of...

Video is a very powerful form of marketing. With the increased performance of smartphones they are also very cheap and easy to make. Producing a video is one thing. Making it effective is another. If you fail to capture your audience's attention...

We spend a lot of time inventing ingenious ways to get more traffic to our websites. Spending money on Adwords campaigns, Facebook advertising and email marketing. Or we take hours crafting blog posts and optimising our site for search. Rather than...

Social media is impacting many areas of both our personal and work lives. In some market sectors it is more noticeable than others. Recruitment is one area in which social media is having the biggest effect. Today we talk with Julie Bishop aka...