In this week’s show Rob takes the “Lead”, as we discuss Lead Magnets. These are a powerful way to attract people to leave their contact information on your website. When used in the right way a lead magnet will way outperform your standard contact page in terms of lead generation. Lead magnets turn your website from a passive brochure into a critical business function. Listen in as we go through 13 steps to creating an effective lead magnet. Want to see a lead magnet in action? Visit Rob’s website at Robtyson.net.