In a world of noise, how do you break through and get YOUR message across?
Well, it starts with attention – and in this episode Robert gets the lowdown from pro direct response copywriter Donnie Bryant (http://donnie-bryant.com/) on 5 proven ways to grab attention, by using powerful psychological forces. Including:

How to use hidden dangers and unexpected consequences to draw people to your message like moths to a flame
Why certain kinds of statistics get shared on social media
Why picking a fight is often great for business (and how to benefit even if you don’t do the fight picking)
How to use personality – and how much personality is too much?
How to use secrets and codes for almost guaranteed attention