How to Build a Powerful Personal Brand That Opens Doors

In this episode of the Trill MBA Show, Felicia dives into Rule #4 from Dr. Jeffrey Pfeffer’s book Seven Rules of Power: Build a Powerful Brand.

If you’re working hard but still being overlooked, the issue might not be your skills—it’s how people perceive you. Your personal brand isn’t just a social media aesthetic; it’s what people say about you when you’re not in the room. If you don’t define your narrative, someone else will—and that’s not an option.

Felicia breaks down how to craft a power brand that commands respect, amplifies your reputation, and positions you for career-changing opportunities. This isn’t just about looking the part—it’s about owning your story, showing up in the right circles, and being so unforgettable that people advocate for you when it matters most.