"Seeing is believing. When people actually see something rather than just hearing someone talk about it, it makes a huge difference," host Michael Cowen says of the impact of live demonstrations in personal injury cases. In this segment of “Ask Michael an

In 1977, when attorney advertising became legal through the Bates decision, Harlan Schillinger spotted an opportunity that would pioneer an entire industry. In this episode, the self-described "grandfather of legal marketing" shares insights from his near

Host Michael Cowen welcomes back visual trial strategist Amy Hall for a discussion about her work helping lawyers connect with juries through visual displays. As she explains, people remember more of what they see than what they just hear – which makes vi

In the first installment of their new Ask Malorie and Michael Anything feature, host Michael Cowen and colleague Malorie Peacock tackle eight questions from listeners. They offer strategies and tips on topics ranging from launching a career as a persona

Brian Glass started his career at a firm that competed with his fathers, Ben Glass Law. Today, hes a partner at the firm, where he and his father have carved out their own practices and roles.Brian visits with host Michael Cowen to share insights about

When it came time to name his book, Jason Hennessey left nothing to chance. Anyone searching for law firm SEO would find his agency, videos, and his book: Law Firm SEO. I'm dominating that keyword, and it's all by design.With host Michael Cowen, Jas

South Carolina PI attorney Dirk Derrick joins host Michael Cowen for an in-depth discussion about Dirks innovative approach to focus groups. By prioritizing truth-seeking and empowering clients through data-driven decisions, Dirks team uses focus groups

Rarely does a personal injury client walk in the door with a clean medical history. Aches, pains, complaints, chiropractic visits its just the reality of life, says Sonia Rodriguez, host Michael Cowens colleague at Cowen Rodriguez Peacock.In this co

Three decades as a trial lawyer; 30 trials; more than $3 billion in verdicts and settlements; thriving practices: Ask Mike Alder how he does it, and his answer is simple. Take a cold shower and make your bed.Make your bed, every day, because it tea

If youre a lawyer listening to this podcast and you manage anybody, says Malorie Peacock, I think you can find some value in some of the stuff that were going to talk about.What Malorie and host Michael Cowen talk about is effective law firm leaders