Much of our focus on growing our business is, if you really look at, about changing behaviour. If you don’t come to the spa, we want to change your behaviour and get you to the Spa. How would our strategies differ if we focussed on Rewarding behaviour,

Meditation

Our customer’s eyeballs

There seems to be an International Day for just about everything these days. Whilst not every business can get United Nations backing to claim an official day...that shouldn’t stop you. #marketing #branding #event #movement

‘Would you like to pay in Local Currency or your Home Currency?’ Ever been asked that question when buying something overseas? Here’s what you should say... #traveling #creditcards #foreignexchange #currencyexchange

“It was done immediately, within 24 hrs.” To some 24 hrs is immediate. To others, it’s way too long to wait. It’s all relative. #customerservice #customercentricity #companyculture #customerfirst

An interesting concept explored by Aaron Dignan Organizational Debt: The interest companies pay when their structure and policies stay fixed and/or accumulate as the world changes. https://theready.com #organisation #change #companyculture #changemange

Music & Podcast Discovery Platform, Pandora, is hoping to crack the code on voice advertising. This could be a really big deal. #voice #voicefirst #platforms #advertising #voiceads

In a world of seemingly unlimited choices, the most powerful strategy of all can be simplicity. It’s as Simple As That! #simplicity #differentiation #marketingstrategy #usp #pointofdifference

Tiger Woods just won his 5th US Master and his 15th Major. A triumph in overcoming adversity - even if it was self-inflicted. And also a big lesson in branding. #branding #brandvalue #influencer #longgame