The strategic process of establishing a plan that maximizes the value of a brand has been practiced in similar fashion for, well, a long time. As the healthcare landscape changes, the question the team discussed is whether the brand planning process needs to change and what are the opportunities for improvement? We will discuss the practice that Life Science brand teams employ and generally, what is and isn’t working in the process.

Resources

Mindy discussed a recent article published in Fierce Healthcare that announced the addition of Aetna and Ascension Health to the blockchain-focused alliance, Synaptic, that was initiated in 2018.

https://www.fiercehealthcare.com/tech/aetna-ascension-join-blockchain-alliance-targeting-provider-directories

Ryan discussed an interesting statistic published in Reuters regarding the high number of foreign-born individuals employed in a variety of healthcare industry roles in the United States.

https://www.reuters.com/article/us-health-professions-us-noncitizens/u-s-relies-heavily-on-foreign-born-healthcare-workers-idUSKBN1O32FR