In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.  

For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please email Liza.Flaherty@vynamic.com or visit our website for more information. 

Podcast Tags: healthcare, life sciences, product launch, brand planning, life sciences trends 

Source Links: 

• The Essential Guide to Creating and Implementing a Successful Pharmaceutical Brand Plan 
• Navigating the Inflation Reduction Act’s Impact on Drug Pricing and Innovation 
• The Inflation Reduction Act: the Undoing of Pharma Marketing or a Catalyst for Innovation?. 
• Go-to-Market Strategy for Pharmaceuticals 
• Reimagining the Brand Planning Process in Healthcare 

Panel – Jen Burke, Mindy McGrath, Liza Flaherty 

Research & Production – Liza Flaherty, Adrea Cope & Everly Petruzzelli  

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.