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How Zoog brings families together through storytelling @ CES 2024
Zoog is a platform that aims to connect generations through technology. The idea for Zoog was born during the COVID-19 pandemic when the founders realized the difficulty grandparents and parents faced in communicating with their children and grandchildren over video. They wanted to create a way for them to engage with kids in a similar way to offline activities such as reading books, singing songs, and making them laugh, but in an immersive and fun way that could be done remotely.
Zoog is an innovative platform that leverages technology to bridge the gap between generations. By providing a simple and immersive way for grandparents to connect with their grandchildren through storytelling and interactive videos, Zoog enhances the bond between generations and creates lasting memories. It is a testament to the power of technology in bringing people together, even when physical distance separates them.
Zoog – Connecting generations through technology
The concept behind Zoog is simple. Users can choose children’s content, such as Winnie the Pooh, and use the app to record themselves reading the story. As they read, the app adds animations, face filters, background animations, sound effects, and music to create an engaging and interactive video. This video can then be shared with grandchildren, who can view it on any device at any time. They can react to the video with emojis and even request the next content they want their grandparents to read.
The primary users of Zoog are grandparents who use the platform to connect with their grandkids, especially if they don’t live in the same house. The platform is designed to be user-friendly for older adults, and the creators actively involve grandparents in the product development process to ensure it meets their needs and preferences. Many grandparents today are technologically savvy, having used iPhones and computers for years, making Zoog’s intuitive interface and simplicity appealing to them.
How to use Zoog
To use Zoog, users can download the app for free from the iOS App Store. The app offers some free content for users to try, but to access the full library, a subscription called Zoog+ is required. Creating a video is straightforward, and grandparents can share it with their grandchildren as a link, similar to sending a text message. The child does not need to have the app installed to view the video, making it convenient for both parties. The child can watch the video at their convenience.
The delivery of media through Zoog is done via text message links. When a grandparent shares a video, the link leads the recipient to a webpage where they can view the video and interact with it. The child can leave emojis and request specific content for future videos. The company has partnered with various content creators, such as DreamWorks, to offer a wide range of children’s content, including popular characters like Gabby from Gabby’s Dollhouse and soon-to-be-released Paw Patrol content.
In terms of pricing, the Zoog+ monthly subscription is available for $9.99. However, they also provide cheaper plans for those who opt for annual or quarterly subscriptions. This pricing structure allows users to choose the plan that best suits their needs and budget.
Conclusion: A simple way to read across the world
The Zoog app is currently available for iOS devices, with an Android option coming soon. This means that iPhone and iPad users can easily download the app from the iOS App Store and start using it to connect with their loved ones. The app is called Zoog: Magical Storytime and can be found in the App Store.
In conclusion, the Zoog app is a groundbreaking platform that enables grandparents and grandchildren to connect through storytelling and interactive videos. Overall, the app is a testament to the power of technology in bringing people together and creating lasting memories.
Interview by Christopher Jordan of The Talking Sound.
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