What does your market really want from you? Is your business designed around what your market wants or what you want? This week we look at an extension to last week's topic in building a customer avatar, and discuss knowing your overall market. Your bu

Do you really know your customers? Knowing exactly who your customer's are, is a critical piece of information for your business. This helps you identify the best marketing methods and resources to reach them. It helps you design your business and proc

Is your business operating in a blue ocean or red ocean? A blue ocean is where the seas are wide open for your business. As opposed to a red ocean where there is already a feeding frenzy and you are fighting to get what scraps you can. The book Blue Oce

Kate Whatley of Social Forces joins JR to talk about business building and social media. Kate is the CEO and Co-Founder of Social Forces, which offers social media advertising. Some of the brands they have worked with include: Circle K M&M's Monster En

The clock is ticking. Time is going by every second and you can't get it back. So leveraging your time is extremely important. Getting the most out of every minute, is critical to your success. In this episode, I am walking outside, leveraging a chance t

As a business owner, you're to do list is always growing. Keeping tasks in order and actually getting things done can be overwhelming. With the new knowledge you are hopefully gaining about your marketing and business, it's great to have some productivit

The final strategy in the CPR Method, is increasing repeat business. Making a sale and never seeing a customer again, is not a recipe for success. You need to get that customer back to buy more. They are your easiest sale. In This Episode: Money in the L

The 2nd strategy in the CPR method is to increase our profit per transaction. If we can bundle packages or add other items to the final sale, we can increase the amount of profit we take in, on each sale. JR walks you through ways to do this in your busin

More customers! It's what every business needs right? In this episode JR covers 5 ways (really more) to increase customers. See if your business is using these 5 methods to make more sales. With each one you'll get some ideas on how you can be doing more

There's only 3 ways to grow any business. In this episode we cover all 3 ways with what JR calls "The CPR Method". This method works to jump start, revive or thrive any business. No matter what position your business is in, if it needs growth, this metho