Hiring is such a big deal for so many business owners. It can make or break a company. Even the companies I have thought had it together, have the same issues. They just deal with them better. I've dealt with hiring issues within my own company and with

Seth Godin once mentioned the "Race to the Bottom". Businesses are cutting costs, cutting corners, cutting anything that allows them to be the cheapest in the market. This is a race to the bottom where everyone sacrifices value, customer satisfaction, em

This is more of an essay podcast or call it a rant. I'm sick this week and rather than skip the podcast I decided to just talk about something that has been on my mind. We live in an entitlement culture in many ways. And often the very business owners co

It's the holiday season! Are you prepared to use the holidays in your marketing? This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree! Fall is the kickoff of the 4th quarter and

Can you really "shock and awe" your customers into doing business with you? Discover how you can do just that in this podcast. We look at what exactly a shock and awe package is and why they are so effective. You'll also hear some great examples of wha

The customer is always right? Well, not exactly. I have a problem with that saying. It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong. So it really needs to be looked at in a diffe

Online reviews aren't going anywhere. They are only going to grow more and become easier for customers to use. So instead of running from them, embrace them. Learn how to use them to your advantage. Doing business the right way and encouraging your cus

SEO or Search Engine Optimization is a confusing topic for so many. It's an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore. It's a constantly

Sometimes it really is just doing business right that will bring you success. It's really surprising how many just don't do the basics of business right. While traveling to Canada and back over the last month, I took note of which businesses we used and

1st rule of a business website is that it needs to be a DIGITAL SALESMAN. Far too often business sites are nothing more than a digital business card or brochure. Just another place for some basic info about the company and how great they are. Being a s