Generation Xers are a Financial Advisors’ Dream - so why are they being left out? In this episode, Kirk and Matt, Gen Xers working in the marketing space for financial advisors, are finally exposing a significant hole in the industry - Marketing to the Forgotten Generation - Generation X!  Gen Xer’s are the first generation to start figuring out the idea of work-life balance, and more and more of them are entrepreneurs, but no one is marketing to them to help them prepare for retirement. In this episode, you will learn: What being from Generation X means Why it is essential that advisors start paying attention to Generation X and how can they reach them What do Gen Xers want from a financial advisor And more! Tune in now to hear the story that no one else is talking about! Resources:  Top Advisor Marketing  Brought to you by: iris.xyz