Are you using the latest trends to help you stand out from the advisor down the street? Today, Matt welcomes Jillian Bannister, CEO and co-founder of Ext. Marketing, to uncover three marketing trends for advisors. This is a must-listen conversation where you will learn about attracting up-and-coming demographics and the importance of testing your brand to see what is resonating with your target audience.  In this episode, you will learn: Which social media platform is the ideal place for advisors to reach their audience Words of advice about segmenting your millennial audience The importance of focusing on people who are interested in ESG and socially responsible investing How long it takes for an advisor to gain traction on a new brand And more! Tune in and learn how to become bigger and better! Resources:  Ext. Marketing | Email Jillian | Jillian Bannister's LinkedIn Brought to you by: Iris.xyz