Would you ever be so bold as to switch your niche? In this episode, Matt speaks with a financial planning brother-sister duo, Danielle Granger Nava and Dustin Granger, about their pivotal decision to start targeting online millennial entrepreneurs. Having made a clean break from the traditional advisor path, Danielle and Dustin share their perspective on playing the long-game and how they’re winning over this growing market.  In this episode, you will learn: About Danielle and Dustin’s journey to creating Toujours Planning Wealth Management Why they’ve chosen to serve online millennial entrepreneurs — what about the big fish? How Danielle and Dustin decide on podcast topics  What they’ve done to make their website appealing to millennials Why niche marketing is a long game, not a sprint And more! Tune in now and become inspired to go all-in with your dream niche! Resources:  Top Advisor Marketing | Toujours Planning Wealth Management | Email | Worth It Podcast | Worth It Podcast on Instagram Brought to you by: Iris.xyz