Matt and Kirk are back on the mics today to discuss an important topic when it comes to building your brand and your business - why advisors avoid using niche marketing and the problems it can cause.

With years of experience in branding and finance, Matt and Kirk have repeatedly faced advisors who are unwilling to explore the potential that niche marketing has for their business. They've compiled their list of the ten most common excuses to niche marketing - and they're here to bust them all wide open!

So if you've been hesitant to niche your financial advisory business, or you're looking to narrow your business model further, be sure to tune in today!