In this episode of the Top Advisor Marketing Podcast, Matt Halloran and Kirk Lowe continue their multi-part series on building a powerful influence marketing strategy

In part two, they explore the concept of “escape velocity,” using the analogy of a rocket launch to explain how you can propel your influence beyond the foundational work covered in the previous episode.

Tune in for actionable advice on what to implement next — and why — including hosting webinars, setting up email sequences, engaging with niche associations, and connecting with your audience through relatable social media posts.

Matt and Kirk discuss:

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• The importance of using a strategic approach to content creation
  
• The need for authenticity and consistency, highlighting how small and steady efforts can lead to long-term success in becoming an authority in your niche
  
• Proven tips to secure guest spots on the podcasts your audience listens to
  
• Why being proud of your own show and actively promoting it to your audience is your secret to success
  
• And more
  

Resources: 

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• Association: Million Dollar Round Table (MDRT)
  
• Podcast: Stop ‘Podcast Guessing’: How Advisors Can Succeed at Podcast Guesting With Tom Schwab (Ep. 481)
  
• Service: Interview Valet
  
• Podcast: Mitlin Money Mindset
  
• Book: The Social Media Handbook for Financial Advisors by Matt Halloran and Crystal Thies
  
• Service: Google My Business
  

Connect With Kirk Lowe:

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• LinkedIn: Kirk Lowe
  
• X: @KirkLowe_
  

Connect With ProudMouth:

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• Thinking about starting your own podcast? Book a call to learn about our done-with-you service
  
• ProudMouth
  
• LinkedIn: Matt Halloran
  
• X: Matt Halloran
  
• LinkedIn: ProudMouth
  
• Facebook: ProudMouth
  
• X: ProudMouth
  
• YouTube: ProudMouth
  

About Our Guest:

After decades spent helping build and market successful financial services brands, Kirk Lowe recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them.

Kirk’s ‘ah-ha’ moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.