LinkedIn is the social media platform for professionals. And as someone offering professional services, you have a presence there. But leveraging its potential takes more than just being present. 

In this episode, Matt Halloran welcomes ProudMouth’s own Marketing Editor, Jessica Brown, to share data-backed strategies to increase meaningful engagement without constantly chasing likes and comments. Drawing on insights from the Socialinsider 2024 LinkedIn Benchmark Report, they uncover surprising findings about the effectiveness of multi-image posts, videos, and polls in driving impressions and shares.

Want more actionable strategies to increase engagement, enhance your visibility, and foster a thriving community on LinkedIn?

Matt and Jessica discuss:

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• Why any question you ask your followers needs to be EASY
  
• Why sprinkling in pop culture and personal experiences is your secret sauce for better relatability and likability  
  
• The importance of vulnerability and authenticity in connecting with your audience on a human level
  
• The “invisible force” and how to use it
  
• And more
  

Resources: 

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• Report: Socialinsider’s LinkedIn Benchmark Report for 2024
  
• Conference: Future Proof Festival
  
• Expert: Katie Braden
  

Connect With Jessica Brown:

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• LinkedIn: Jessica Brown
  
• ProudMouth
  

Connect With ProudMouth:

• 
  
• Thinking about starting your own podcast?  Book a call with us to learn about our done-with-you service
  
• ProudMouth
  
• LinkedIn: Matt Halloran
  
• Twitter/X: Matt Halloran
  
• LinkedIn: ProudMouth
  
• Facebook: ProudMouth
  
• Twitter: ProudMouth
  
• YouTube: ProudMouth
  

About Our Guest:

Jessica Brown, our Marketing Editor at ProudMouth, plays a key role in creating content for our community. You can catch her co-hosting webinars with co-founder Matt Halloran and occasionally joining him on Top Advisor Marketing Podcast episodes — like this one! 

A recovering perfectionist, Jessica encourages financial services professionals to share their life-changing advice and shed the burden of trying to be flawless. #BeYourOwnLoud. 

And outside of work? She’s a thrifting enthusiast with a heart for toys and outfits from the ‘90s.