To beat the market, you’ve got to buy and hold. 

To win at marketing… you need to do the same thing.

Marketing, like investing, should be approached with a long-term perspective, focusing on building “marketing equity” through consistent efforts that compound over time. It is NOT a quick fix. 

In this special replay episode, Matt Halloran and Kirk Lowe turn the tables. They show you how to take your own advice as an advisor: start early for compounded results, diversify, have a well defined plan, and defer to the experts for advice. 

Matt and Kirk discuss:

• 
  
• How to build marketing equity that creates Marketing Momentum over time
  
• The five key “Returns on Influence”
  
• How diversification in marketing creates greater value for your audience
  
• Every reason to work with a marketing specialist (vs. generalist)
  
• The dangers of falling behind on sharing your thought leadership
  
• And much more
  

Resources: 

• 
  
• PodRocket Influence Academy (Enroll for FREE)
  
• Get your free Influence Scorecard 
  
• Bill Cates (Referral Coach)
  
• Lazetta Rainey Braxton
  
• Jacqueline Campbell
  

Connect With ProudMouth:

• 
  
• Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
  
• ProudMouth
  
• LinkedIn: Matt Halloran
  
• Twitter: Matt Halloran
  
• LinkedIn: ProudMouth
  
• Facebook: ProudMouth
  
• Twitter: ProudMouth
  
• YouTube: ProudMouth