Top Advisor Marketing Podcast

Top Advisor Marketing Podcast


Momentum Marketing: How to Grow Your Business Like Your Clients Grow Their Portfolios (Ep. 479)

August 06, 2024

To beat the market, you’ve got to buy and hold. 


To win at marketing… you need to do the same thing.


Marketing, like investing, should be approached with a long-term perspective, focusing on building “marketing equity” through consistent efforts that compound over time. It is NOT a quick fix. 


In this special replay episode, Matt Halloran and Kirk Lowe turn the tables. They show you how to take your own advice as an advisor: start early for compounded results, diversify, have a well defined plan, and defer to the experts for advice. 


Matt and Kirk discuss:



  • How to build marketing equity that creates Marketing Momentum over time
  • The five key “Returns on Influence”
  • How diversification in marketing creates greater value for your audience
  • Every reason to work with a marketing specialist (vs. generalist)
  • The dangers of falling behind on sharing your thought leadership
  • And much more

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