Top Advisor Marketing Podcast

Top Advisor Marketing Podcast


Time is Money: Should You Outsource Your Podcast? (Ep. 476)

July 16, 2024

Podcasting: to outsource, or not to outsource. That is the question.


And Matt Halloran and Kirk Lowe have the answer! From content creation and editing to marketing strategies and a complete cost-benefit analysis, they uncover every aspect you need to consider. Whether you’re debating between creating your own content or using ready-made solutions, or trying to navigate the costs and benefits of outsourcing, our dynamic duo leaves no mic unturned to help you decide which way to go.


Matt and Kirk discuss:



  • The pros and cons of DIY content creation versus canned solutions
  • Budgeting insights for hiring podcast production services
  • Fast tips for quickly generating 24 engaging podcast topics
  • Expected outcomes of outsourcing versus managing production in-house
  • Strategies for leveraging your podcast to sustain long-term marketing success
  • And more

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About Our Guest:


After decades spent helping build and market successful financial services brands, Kirk Lowe recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them.


Kirk’s ‘ah-ha’ moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.