Social media can feel like a super long-term strategy when it comes to marketing, and for agents who want business right now, it may not seem like a worthy time investment. Why is this mindset leading agents to miss out on valuable leads and...

As leaders, staff retention is one of the key metrics we have to pay attention to in our business. How does it compromise our retention to make agents choose between buyers and listing? Why doesn’t today’s guest have an ISA model in his business?...

Video marketing paired with hyper-focused local content can elevate our businesses in a major way. How can we make sure we’re leveraging the content the right way? Why does selling to clients become a lot easier when we put out relevant content? Why...

Some agents put too much emphasis on the homes they’re selling and not enough on the service they are providing to each client. Why is it so important to focus on how we’re treating people and helping them meet their needs? How do you get your...

Sometimes the best way to set up for a successful real estate career is to start behind the scenes, learning the skills before you even begin. How did 10+ years of working as an admin assistant make our guest a better team leader now? How does she...

Many agents build their business on adapting their service to different client experiences, instead of attracting the right people to their experience. How can you actually grow your business by being specific about who you work with, and still...

In real estate, the failure rate and number of people leaving the industry is high. What are some of the mistakes driving the frustration people have in the business? How do morning routines contribute to having a successful day? How...