New Media Show (Video)
The End of Year Wrap Up #571
Todd and Rob, discuss various topics related to podcasting and technology. They start by discussing the New Media Show site going to a new platform and the importance of the updates. The discussion moves to certain podcasters shifting towards selling impressions rather than downloads in podcasting, with Heather Osgood’s podcasts mentioned. They express skepticism about this change, citing concerns over impressions’ value and impact on the podcast industry.
Todd and Rob also discuss the iOS 17 update affecting podcast download counts, especially for shows with over 300 episodes. They delve into the complexities of podcast metrics and the importance of understanding audience behavior.
Additionally, they touch upon other topics like the Corporate Transparency Act requiring corporations and LLCs to disclose ownership information, the use of social media for personal information sharing, the impact of the economy on people’s spending habits, and the trend of electric vehicles. They also briefly mention the decline in podcast episodes published during the holiday season and the significance of this trend.
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