New Media Show (Video)

New Media Show (Video)


The Battle for Open Podcasting Begins #563

November 01, 2023

So, has YouTube and others tainted the word Podcasting so bad now that people will automatically assume a podcast is just some Video YouTube channel?  The battle of educating all podcasters on the value of open RSS must begin!


A predominant theme was the challenges and avenues of podcast monetization. We touched on advertising models, the potential for subscriptions, and the nuances of audience donations. We highlighted the increasing prevalence of dynamic ad insertion in the industry and delved into the intricacies of programmatic ad buying. We discussed the emerging role of brand safety and content moderation tools.


The conversation often veered into discussions about major platforms like YouTube and Spotify. Speculation arose about Joe Rogan’s future exclusivity with Spotify, hinting at the broader dynamics of platform exclusivity deals.


Todd shared his endeavors in search engine optimization with his latest experiments. We expressed concerns about the potential misuse of AI in cloning voices. Overviewed the changing habits of younger audiences in media consumption and wondered if the term “podcasting” might eventually transcend its current RSS distribution model. The importance of open platforms and the continued relevance of RSS for ensuring creative freedom were stressed by Todd.


A notable mention was the potential use of AI tools like ChatGPT in assisting in show production. Todd shared his experience of enhancing his show notes using AI, highlighting the practical applications of such technology in the podcasting space.


The decline of mainstream media, especially among younger demographics, was discussed alongside the rise of online video platforms. The hosts explored the unique bond podcasts create, fostering a sense of relationship and community among listeners.


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