By the end of August, SiriusXM announced the shutdown of the Stitcher podcasting app, which once commanded 4-5% of the global podcast listening audience. The decision was driven by Stitcher’s dwindling listener share, now less than half of 1%, and the strategic move to integrate podcasts more holistically into SiriusXM’s subscription service to drive further growth. With the Stitcher team fully integrated into SiriusXM, the combined entity will now form the SiriusXM Podcast Network

With the newly united SiriusXM team, the company focuses on both the content and advertising aspects of podcasting. The integration and subsequent shutdown of Stitcher is seen by many as a failure of the company’s business in not being able to capitalize on an app that was loved by many.

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