Sales are the lifeblood of your business. But how can you sell effectively if people don’t trust you?  Social media is busier than ever right now. Many people are reaching out and jumping straight into a sales pitch almost immediately. This strategy is unlikely to work because they haven’t built trust with their customers or prospects yet.  Ari Galper  is the world’s number one authority in trust-based selling, and in this episode he shares what he means by “trust-based selling”. Trust is the new currency, and sales have changed with the times. But, if you’re not aware how to pivot from the old way of selling, you’re going to have a hard time moving forward.  What is trust-based selling and how important is it for you? You’re going to learn all about it in this episode.  WHAT YOU’LL DISCOVER IN THIS EPISODE: Ari shares how he stumbled upon trust-based selling (1:28) Focus on building trust (7:25) Provide clarity instead of selling yourself (9:23) Show them that you can solve their problem (11:27) How to build trust at the beginning (15:00) Go below the iceberg (22:00) The sales roadmap (28:40) Let your prospect make the decision (33:09) For full show notes and links visit: https://samanthariley.global/podcast/290/