Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others.  Publicity is about amplifying your work. When you put yourself out there and share your message, you are able to generate stronger leads for your business by creating an independent voice, building trust, and shedding a positive light on your company in front of your target audiences.  In today’s episode, we chat with Publicity Expert, Selena Soo, on the importance and power of publicity. Selena shares the three main things the media is looking for which you can use as a guide when choosing what type of content to share. These strategies will help you go from a best-kept secret to an admired industry leader. We can stay in our small bubble and be the best-kept secret, only helping a handful of people or we can put ourselves out there and make a conscious effort to get our work in front of thousands of people to make a real impact.   Are you ready to touch and change more lives? Let’s dive in. WHAT YOU’LL DISCOVER IN THIS EPISODE: Being a coach as an introvert (2:19)  Inspiration through thought leaders and role models (3:05) Best-kept secrets (3:52) The importance of building connection (5:20) If there’s an opportunity, go for it (8:17) Seizing the opportunity (8:34) Asking for support and giving value (9:15) How to overcome the fear (10:00) The more we do things, the more we get better (11:18) The power of publicity (11:55) We are our worst critics (13:00) Don’t compare yourself to others (13:19) Showing up whole-heartedly and delivering value (14:40) Getting started despite the fear (15:58) What is publicity (16:30) Importance of publicity (18:55) Your audience is the most important thing in your business (19:30) Diversifying our marketing efforts (20:00) How do we know what to share and what not to share (22:19) How do you know if you’re ready for publicity? (24:20) For full show notes and links visit: https://samanthariley.global/podcast/257/