What could your business look like if you stopped letting doubts, fears and worries influence your business growth decisions?  Most entrepreneurs and business owners want to create an impact. But many don’t reach their full potential because they don’t know what their unique superpower is and don’t lean into it.  In this episode, we speak with Melanie Benson, a Revenue Strategist and Business Performance Optimizer, and discuss how entrepreneurs can accelerate their impact and income by making their business perform 10 times better.  The pandemic has opened up so many opportunities for you to show up online and make your business more visible to your ideal clients. We delve in to the mistakes that business owners are making by not taking advantage of these opportunities. By understanding your superpower, and leaning in to it, you have more opportunity to amplify the results of your business and the impact you make with your expertise.  WHAT YOU’LL DISCOVER IN THIS EPISODE: Leaning in to your superpower (1:35) Getting out of the invisibility cloak (1:50) Struggling to stand out and be seen (3:08) Creating messaging that your ideal audience will connect with (4:00) The result of not being clear on your message  (4:25) Focussing on solutions rather than process (5:50) People hire you to get an outcome (6:10) What do you do for your clients? (7:59) Who is your ideal client and what are their problems? (9:40) What is your most inspiring superpower? (11:36) Most people can’t see their own superpower (11:59) Learn to ask the right questions to get the best answers (13:30) How do we keep people engaged through our communication? (16:51) Creating a golden thread to create engaging communication (16:59) Getting lost in your own stories (19:43) Understand the value of the offer you will make (20:48) Knowing the difference between a good opportunity and a great one (21:30) Transferring your credibility in an authentic way (21:50) We see in other people what we can’t see in ourselves (23:45) What makes you unique? (26:45) Understand who you are and who you’re not (29:46) The power of podcasting (31:40) For full show notes and links visit: https://samanthariley.global/podcast/222/