Successful business owners don’t just communicate with their customers for sales.  It’s said that your network is your net worth, and business owners who have genuine relationships with their network are those who will find it easier to grow and scale. In this episode, we are joined by Larry Perkins as we delve into building relationships. Business relationships are an integral part for success and creating genuine and lasting business relationships don’t just happen overnight. They need to be nurtured and developed through consistent and dedicated work. WHAT YOU’LL DISCOVER IN THIS EPISODE: Consulting as a trust-based business (3:00) Reminding people that your business exists (4:00) Looking for new opportunities through your existing contacts (6:38) People are afraid to reach out to their existing contacts (7:35) The brain has a finite number of information it can keep (8:40) Making yourself top of mind by reaching out and staying in touch (9:00) Cold outreach (14:10) Using your time to reach out to people (16:50) Using your time intentionally (17:30) High-trust business (17:56) The four parts of the business cycle (18:00) Strategic serendipity (19:35) Moving from informing people about your business to making them really understand your business (21:55) People like talking about themselves (22:40) Getting curious about the person and their problems rather than sales (23:09) Everything is a relationship business (27:50)  Getting to know your customers really well (29:00) For full show notes and links visit:  https://samanthariley.global/podcast/216/