With the rise of digital advancement and automation, people appreciate personalization even more.  In this episode, search engine marketing expert, Damon Burton shares with us how he has grown his business and how you can use these techniques to grow yours. We delve into the practical ways to create genuine relationships with your clients, balancing automation and personalization, and the importance of SEO for your business.  With SEO, when you write good content, solve problems, and answer questions, it will future-proof your SEO. If you can provide content that solves problems uniquely, you can rank uniquely.  But with the information overload of what you have to do for your business to grow, this may cause analysis-paralysis. Instead of overthinking things, try taking imperfection actions and start.  Start in order to figure out what’s going to work. Once you start, don’t give up.  WHAT YOU’LL DISCOVER IN THIS EPISODE: Search Engine Optimization (4:00) People want to work with people they can trust (08:09) The importance of transparency (8:30) Justifying your rates (9:36) Niching down (12:33) Starting with high ticket prices (12:43) Building relationships with your clients (14:20) Balancing automatization and personalization (15:00) Anti-automation (18:25) Removing decision fatigue (19:55) Automate the systems but not the relationships (20:11) Creating a team before taking on big talents (24:30) Client retention (30:48) Providing transparency with your clients (31:26) Educating your clients and setting expectations (32:46) How SEO applies to coaches and mentors (35:09) You can’t rank uniquely without providing something unique (36:36) Google wants to provide an answer to user’s problems (37:16) Google’s auto-complete results (39:40) Using answerthepublic.com (40:35) Google can only rank what it can read (42:50) Voice search (43:29) Repurposing your content (44:34) Doing one thing really well (45:28) You have to start (50:15) Reach out to your fellow entrepreneurs (51:25) For full show notes and links visit: https://samanthariley.global/podcast/209-automate-systems-not-relationships-with-damon-burton